Fan Page Robot's autoposting services can automate your social media marketing and put your blogs and social media accounts on autopolit. But there is a fine line between posting enough to engage your audience and not too much to irritate them. This is something that all of our users need to keep in mind.
A study by Lab42 surveyed 1,000 Facebook users on why they like (or dont like) brands. The result was quite interesting:
That's why we recommend that less is more. Use Fan Page Robot to curate better content and set the best number of maximum posts per day for autoposting.
Study: Average number of posts per day by brands hovers around 1 post per day. (reference: SocialBakers)
Best Practice: the ideal number of posts to make per day is around 1-2 posts on weekdays and not more than 1 post per day on weekends.
Bottom Line: Posting above 3 posts a day actually has shown disengagement from the audience which causes some followers to unlike the page altogether (reference: Ecommercelift)
Study: the average tweets per day, which helps engage the widest possible audience with the best number of tweet is 5 tweets per day. (reference: SocialBakers)
Best Practice: retweets peak at around 5 tweets a day. Tweeting 2-5 times a day has shown that retweets actually go up by roughly 300% compared to tweeting once a day.
Bottom Line: the overall engagement rate doesn’t really go down even while tweeting as high as 30-50 tweets a day, though it doesn’t match the per tweet average that peaks around 5 a day.
Study: a post a day is the optimal number of posts. (reference: Bernadette Coleman)
Best Practice: post only on weekdays.
Bottom Line: a post a day on weekdays is all that is required. Posting on weekends is rather useless.
Study: Most businesses posts between 1-4 posts per day.
Bottom Line: At an overall level you shouldn't post more than 5 posts per day on Google+.
Study: Pinterest posts move much faster so a higher volume of posts can help.
Best Practice: it is suggested to make 4-10 posts per day. Posting some vertical images helps capture the screen space more. The same as any other social networks, always add a few hashtags to your posts to reach a wider audience.
Study: increasing the frequency of blogs has no downside in sight. (reference: Hubspot)
Best Practice: the sweet-spot lies somewhere between 3-5 posts per month to 6-8 posts per month.
Bottom Line: data clearly suggests a 100% increase in leads when the frequency of posts was increased to 6-8 posts per month.
Study: average posts per day for most brands hover around 1.5 posts per day. (reference: unionmetrics)
Best Practice: Try posting 1-2 times a day to reach the largest possible audience.
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