Social Media Marketing Tips
Maximum Posts Per Day for Social Networks and Blogs

Fan Page Robot's autoposting services can automate your social media marketing and put your blogs and social media accounts on autopolit. But there is a fine line between posting enough to engage your audience and not too much to irritate them. This is something that all of our users need to keep in mind. 

A study by Lab42 surveyed 1,000 Facebook users on why they like (or dont like) brands. The result was quite interesting:

maximum posts per day on social media

That's why we recommend that less is more. Use Fan Page Robot to curate better content and set the best number of maximum posts per day for autoposting. 

Maximum Posts Per Day for Social Networks and Blogs

Facebook

Study: Average number of posts per day by brands hovers around 1 post per day. (reference: SocialBakers)

Best Practice: the ideal number of posts to make per day is around 1-2 posts on weekdays and not more than 1 post per day on weekends.

Bottom Line: Posting above 3 posts a day actually has shown disengagement from the audience which causes some followers to unlike the page altogether (reference: Ecommercelift)

higher user engagement

 

Twitter

Study: the average tweets per day, which helps engage the widest possible audience with the best number of tweet is 5 tweets per day. (reference: SocialBakers)

Best Practice: retweets peak at around 5 tweets a day. Tweeting 2-5 times a day has shown that retweets actually go up by roughly 300% compared to tweeting once a day. 

Bottom Line: the overall engagement rate doesn’t really go down even while tweeting as high as 30-50 tweets a day, though it doesn’t match the per tweet average that peaks around 5 a day.

LinkedIn

Study: a post a day is the optimal number of posts. (reference: Bernadette Coleman)

Best Practice: post only on weekdays.

Bottom Line: a post a day on weekdays is all that is required. Posting on weekends is rather useless.

 

Google+

Study: Most businesses posts between 1-4 posts per day.

Bottom Line: At an overall level you shouldn't post more than 5 posts per day on Google+. 

 

Pinterest

Study: Pinterest posts move much faster so a higher volume of posts can help.

Best Practice: it is suggested to make 4-10 posts per day. Posting some vertical images helps capture the screen space more. The same as any other social networks, always add a few hashtags to your posts to reach a wider audience.

 

Blog (Tumblr/Blogger/Wordpress)

Study: increasing the frequency of blogs has no downside in sight. (reference: Hubspot)

Best Practice: the sweet-spot lies somewhere between 3-5 posts per month to 6-8 posts per month.

Bottom Line: data clearly suggests a 100% increase in leads when the frequency of posts was increased to 6-8 posts per month.

 

Instagram

Study: average posts per day for most brands hover around 1.5 posts per day. (reference: unionmetrics)

Best Practice: Try posting 1-2 times a day to reach the largest possible audience. 

by Brantley Gilbert (Social Media Expert) on February 8, 2016
© 2017, fanpagerobot.com. All rights reserved.